myiHub has solutions for Search Engine Optimisation
For most web owners, this is a daunting topic. They may have already thrown bucket loads of money at a 'managed' online advertising campaign and not experienced a positive return on their investment. Or they may have attempted to enter the deep water of Google Advertising without proper information, guidance and subsequently failed. Worse still, they may think it all too hard and just hope that their website is going to attract the right customers.
my iHub helps our members navigate through the minefield of Search Engine Optimisation. We share our knowledge so that you can manage the marketing of your own site. There are no secrets - just careful planning and a commitment to following our guidelines. You will see results if you put in the effort. You can choose DIY or a myiHub SEO fully managed package depending on your budget and the time you have available.
Some Interesting Facts:
- Over 350 million searches are performed off the web each day. Google indexes over 3 billion pages on the internet every month. Google services about 60% of the world's search traffic.
- Nine out of ten web users visit a search engine, portal or community site each month and revisit five times per month.
- About 80% of users will find a site through a search engine or directory.
- Users looking for products are far more likely to type the product name into a search engine than to browse shopping sites or click on ads.
- In fact, the top 30 results get over 90% of search traffic and the top 10 results receive nearly 80% more traffic than those in positions 11 - 30 achieve.
How Do Customers Find Your Website:
Generally, potential customers find your site by using a Search Engine such as Google or Yahoo. They will type in the keywords or key phrases associated with products and/or services they are looking for. The Search Engine will then produce a number of pages of sites that contain those keywords. Where the the websites appear in the search (their page rank) is based upon how well the site is optimised. If your site is not optimised then you are losing potential online driven sales enquiries.
Search engines use the following factors to determine the rank of your web site:
- Optimisation of content with selection of keywords and keyword phrases both on your site and in source code, for end users and search engines alike.
- Correct HTML code with no broken links.
- The number and quality of links to your website (& within your website, containing your keywords).
- To a lesser degree, domain aging is also a key to ranking
How does my ihub help you with Internet Marketing:
To promote your website to end users or 'market' your website to Search Engines, you must first ensure that it is properly optimised. Optimisation of a website ensures the web site is Search Engine friendly. If Search Engines can 'easily' see what you do, produce, sell etc - then they can create a comprehensive 'cache' of your site, which will allow users to find you when conducting a search. myiHub offers two solutions based on the same fundamentals - DIY or miHub Managed Package.
1. Keyword, Navigation & Content Analysis -
This is achieved by ensuring the search terms or keywords are accurately identified both in the content of your site and also within the source code. It is also important to make sure that the HTML code in your web pages do not have faults or incorrect coding. my iHub will conduct an analysis of what keywords are most relevant to your business, and will help you get ahead of the pack. myiHub will also conduct a full analysis of your site content to ensure the copy is both search engine friendly, logical and navigationally targetted. Is your site currently achieving a quantifiable outcome within 3 clicks?
2. Link popularity -
Is a very important factor for high search engine rankings. Link popularity is determined by the number of other web sites that link to your web site. The more other web sites link to your web site, the higher your search engine rankings will be. More importantly, is the use of keywords within links to your website and within each page of your site. As a my iHub website client, your site will automatically be linked from our online directory which is designed to help search engines finds your site.
3. Competitor Analysis -
myiHub will provide a free analysis of your immediate competitors' sites to see where you can gain the advantage.
4. FREE Reports & Support -
In Addtion, myiHub clients all receive a FREE monthly progress report and ongoing marketing support and tips to always keep your site highly ranked.
My iHub only employs ethical means to achieve high page ranking for our clients' sites. This means, my iHub only follow the rules laid down by the search engines, and we avoid using means that fool the search engines algorithms. Search engines actually specifically rebuke certain SEO practices whose objective is to override the search software, so that SEOs that use these methods to rank a site high have reputations as unethical.
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