Often we are all knowledgable of our own industry fields but one thing that is a common denominator in all areas of business is an online...
Michelle Adams |
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Online communities are a great way to get your customers and prospects interacting with your business. Establishing a community group on your website is also an effective way to boost your site traffic and generate leads. For more information on these groups and the people that participate in them, read my other article.
To build...
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Once your site is live, you need to promote it so your prospects know where to find it. Here are four ways to market your website:
Search Engine Optimisation (SEO) – many people will find your website through search engines such as Google, so you need to get your site ranked high in their search listings. To do this, you need to...
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Email marketing has become a popular way for businesses to engage in regular communication with their prospects and customers, because it is simple to use and highly cost-effective. However, as the popularity of email marketing has grown, so has the amount of spam we receive in our email inboxes on a daily basis.
In order to...
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It is a widely-known fact in business that people love buying, but hate being sold to. So how do you overcome this as a business that has products and services to sell to customers?
You need to be the doctor – the expert that listens to their problems, diagnoses them and then tells them what they need to do to fix it....
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What is an online community?
A great way to encourage and facilitate feedback from customers and prospects and strengthen your relationships with them is to get involved in online community groups.
An online or virtual group is a group of people that primarily interact via a website, making individual contributions by...
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