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myiHub has been actively involved in helping Coomera Anglican College improve its website design and maximize the use of its database marketing...

Tiffany Berg
High School Seniors Expo

Sunday 6th Jun 2010
Time 9:30 am - 4:30pm 6th Jun


Cost:

 Free!


Website:

 www. highschoolseniorsexpo. com.au


Location:

Gold Coast Parklands 


Online Event Management, myiHub, Database Management, Ezines, Online Newsletters, Ecards, SMS Alerts, Emarketing, Online Surveys, Email Marketing

Email Marketing Product Features

With any website, there are 3 main goals:

  1. Attract targeted leads/traffic to your site,
  2. Guide the leads to reach a predetermined goal on your site, which may be buying a product or asking for a quote,
  3. and of course, have them return.

The database marketing system that we have developed helps you win with both steps 1 and 3. Our online system is proven to:

  • Improve customer retention,
  • increase sales and leads,
  • and drive more traffic to your site.

In a way that you have never experienced in conventional marketing, by providing real-time reporting to instantly work out your return on investment.

The system is categorised into the following tools:

See some examples in our catalogue.

Email Marketing 

The email marketing system makes sending emails to your database easy. It is a simple 5-step process:

  1. Easily create and edit your email by using our online editor. The editor allows you to edit a newsletter as easily as working in Microsoft word, yet it wont allow you to mess up the look and feel of your professionally created email templates. Each account gets two templates created for it where the designs are based on your creative brief. The editor allows you to personalise each email for the individual subscriber.
  2. Comply to SPAM laws by selecting your unsubscribe footer.
  3. Select your target audience. Eg: Everybody interested in "product x", living in "QLD", that has brought off me in the last 12 months.
  4. Schedule the email to go immediately or at a predetermined time eg: 5 days after they subscribe to my list or two days before their birthday.
  5. View the Reports and determine how successful your campaign was. Our comprehensive reporting tool allows you to view statistics like:
    • Who opened the email.
    • What links did they click on.
    • How many emails bounced etc...

Surveys/Polls 

Unlike what you may have been used to in the past, our tool makes creating surveys a breeze by allowing you to create, deploy and view the results for surveys quickly and easily.

You can choose from template surveys or create your own from scratch. The survey tool allows you to create as many questions as you want by organising them into pages and sections to make it easy for respondents to answer them. You can add a company logo and even customise the background or font colour along with font sizes.  Results are collated as they are received - in real-time. You can view results by respondent or as a whole in graphs.

Additionally, if you have a website, you can display polls on your website, where responders can view the results of the poll once they have submitted their response to the question.

Event Management 

Manage events easily using our sophisticated management tool. The event manager allows you to:

  • Specify what types of people can signup, and how much each pays. eg: members can pay less than non-members.
  • Specify what information you want to appear on your website. eg: location maps, events descriptions etc..(If you have a my iHub site).
  • Specify a max attendance for an event.
  • Take payment for the event online.
  • Handle recurring events, eg training workshops.
  • Ask for specific information from each person that signs up, eg: are you a vegetarian?

Once a person has signed up for an event, you can view registration lists, including who has/ hasn't paid and even print off name tags.

Additionally, once registered for an event, you can send each attendee or non attending marketing pieces relating to the event.

SMS Marketing 

Send text messages to your clients using a similar process as email marketing where you can create you message, comply with SPAM laws, select your target market and schedule the SMS. SMS text messages are typically used to get your message out to your target audience instantly. Examples of its use include:

  • Reminders to everyone attending an event of the event details 2 hours before the event is due to start,
  • Send a personalised birthday message to clients,
  • Send out marketing pieces about your where your clients appreciate knowing instantly, or you want to get a quick reaction

Ecards 

Ecards are designed to improve customer retention and improve their clients' top of mind awareness about you and your products in a very subtle way. Ecards are short animations that may be funny, cute or interactive. Examples of its use include:
  • Happy Birthday Cards.
  • Happy Christmas Messages.
  • 'Thank you' messages.

 

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