Palmers Surf - Gold Coast Iconic Surf Brand

INTRODUCTION:

Palmers started as a wax brand in 1988. It was cofounded by Al Cook and Glen Delaney on the Gold Coast, when they invented a revolutionary surfboard wax. From the huge demand for 'Palmers' wax, t-shirts were introduced - followed by deck grips, and continually expanding to all ranges of apparel, accessories and hardware. Today Palmers is owned by Australia's iconic Billabong label. It continues to grow and is now a trusted, quality Australian brand within the surf industry.

OBJECTIVES:

 Palmers wanted to provide a showcase of all of their products. They wanted to maintain a loyalty to their resellers and direct site visitors to their respecting outlets.

SOLUTIONS:

• View products and products details
• Customise areas outside of the content area
• Site visitors can choose to be added or removed from target mailing lists
• Provide up to date information via article news library
• Survey families about their experiences
• Send families birthday, event, or Christmas greetings

PRODUCTS:

• my iHub 3G Website
• my iHub Online Marketing & Database Management Software
• my iHub Product Catalogue
• my iHub HTML Area Customisation
• my iHub Article News Library
• my iHub Event Manager

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