WOW! I am more than impressed by the level of professionalism and fantastic finish on all the marketing collateral that my iHub have produced for us.
Sam Rositer
Google Analytics Website Benchmarking
With its latest industry benchmarking offering, Google Analytics is enabling users who opt-in, to measure their website performance data as compared to the collated industry data. Google takes your website analysis data and plots it against industry data so that you can clearly see the comparisons. This new feature gives you the ability to overlay various industry web-performance averages on top of your own web-statistics.
When you agree to share your data Google removes all identifiable information about your site, then combines that data with hundreds of other anonymous websites in similar/comparable industries and shows them in an aggregate form. To make better use of this feature you should also share data on such other Google services like AdWords and AdSense that you maybe using.
The benchmarking data shows comparisons for the last 30 days across such aspects: visits, bounce rates, page views, pages/visit, new visits and average time on site. By default, your website is compared with other websites of similar size and industry, though you could also restrict the benchmark to such general categories like travel, internet, reference and shopping.
Since this data is aggregated from websites that agree to participate in the benchmarking program, it may not include all your industry peers, but in the absence of any other similar service from other internet promotion service providers, it is better to analyse it than work in the ‘dark’.
Google has announced that it will soon add new categories as new websites sign up for its data sharing-benchmarking service.
