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Catherine Palin-Brinkworth
Golfer Pacific Magazine
INTRODUCTION:
After 32 years of publications, Golfer Pacific magazine is now Australasia's highest circulating independently audited golf publication, with over 63,000 copies per month.
Based on the Gold Coast, Australia, Golfer Pacific has built a reputation for specialist Golf news and debate at a local, national, and international level. Its unique brand of state and New Zealand editions gives it a local grassroots flavour popular with Golfers and Golf clubs.
Golfer Pacific has launch several innovative market initiatives in the past years, including annual $100,000 golf club giveaways and the Golfer Pacific Best Ball Challenge - Australia and New Zealand's biggest and richest amateur golf club tournament.
OBJECTIVES:
Golfer Pacific wanted to open up a window for more current and exclusive news stories, current issue previews and reader giveaways. They also wanted to open up another avenue for advertisers and to help drive reader interest and subscription to the publication.
SOLUTIONS:
Provide the latest news and views via Article Library
Keeping the news current for readers, and promoting in-house innitiatives and giveaways.
Current Issue previews
Readers get a sneak peak in to what is coming up in the next issue of Golfer Pacific before if hits the stands.
Online Polls and Surveys
Found out what the readers like by getting them to interact with surveys and polls.
Advertising spots via Advertising Manager
All the latest offers and events from the industry.
Email Marketing and database building
Deliver exclusive news to the inbox of subscribers. Advertisers, golf clubs and readers can choose to subscribe or unsubscribe from target mailing lists.
Order annual Golfer Pacific subscriptions via Online Shop
Golf Club Directory
Help golfers find their local golf clubs with details on tee times, green fees and dress code.